Autour du Riz : expertise, tradition and new ideas about organic rice

The range sold to cafés, restaurants,...

The brand has been created around five core values

It shares its technical know how and cultural knowledge to enhance the qualities inherent in organic rice for a balanced diet.

All our products are organic, controlled and certified by Bioagricert. We are committed to our principles. We use therefore boxes which can be re-cycled, we recycle water that has been used in our factories …

It proposes a particularly innovative diversification, including a range of rice based drinks, rice completely cooked in 10 minutes and the cooking sachet.

The Autour du Riz product range is in line with the trend and consumption tendencies. World food, fusion food, Thai cuisine that is in vogue, tendency is for creative cooking, practical and healthy.

Faced with identified needs which have yet to be met, Autour du Riz releases new products, pre-empting customers’ needs

“Autour du Riz is a brand that I would like to be “responsible, ethical and honest”. Rice is an important food on earth as it nourishes more than half of the world’s population. I have therefore sought to make more people get to know this core food. This is why Autour du Riz provides educational information on rice. I hope that this deliberate and engaging choice will be welcomed positively by consumers and will allow them to make informed purchases.”

Magali Bryla Fondatrice